I received this Official Postcrossing card from Germany! This one is an ad card endorsing Murad Turkish Cigarettes, a brand that was popular in the late 1800s and early 1900s. What set these cigarettes apart from others was through two main things: the type of tobacco they used, and their marketing. Murad cigarettes contained Turkish tobacco, which is sun-cured. Curing is one of the later steps in tobacco production, and it plays a large role in its distinct flavor (if that’s the right word for it). A lot of other tobacco products are air-cured or flue-cured, which means they are placed indoors and dried through heated air. Sun-cured tobacco, however, is dried in the sunlight. The sun curing method tends to give Turkish tobacco more aromatic qualities. In addition to the unique quality of Turkish tobacco, Murad Cigarettes also featured pack art featuring the fashion trends of the East prominent during that time period. As can be seen here! This is kind of like a marketing one-two punch: come for the lovely oriental-style images, stay for the delicious smokes. I’m not well-versed in tobacco products (I just doubled my knowledge of them today LOL), but I could totally imagine having a tin of these as part of my shrine of international goodies. (Could serve as an emergency incense ration as well!) Thanks lots for sending me this postcard!